...Sony Kusumasondjaja Purpose The purpose of this paper is to examine the strategic importance of visual aesthetics and presentation modality for consumer responses to fashion luxury brand content posted on Instagram. Design/methodology/approach A content analysis of 40,679 posts on the official...

...Ben Touchette; Morgan Schanski; Seung-Eun Lee Purpose – The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010). Design/methodology/approach – A content analysis was performed...

... areas of consideration for older bra consumers. Recordings were transcribed verbatim resulting in 79 pages of single spaced text. Due to the absence of previous literature in this area and the exploratory nature of this inquiry, content analysis was conducted in line with similar research designs from...