Keywords: Counterfeiting
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 230–248.
Published: 13 July 2015
...Laura Meraviglia Purpose – The paper deals with counterfeiting, its problems and its effects, analyzing the case of Italy in particular. The purpose of this paper is to underline the scale of the phenomenon and its economic and social impact on the fashion industry and civil society...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (1): 85–97.
Published: 22 February 2013
...Cedwyn Fernandes Purpose The purchase of counterfeit fashion products in the UAE is increasing and government agencies have focused mainly on the supply side. To curb demand for counterfeit products would require an understanding as to what motivates a buyer to willingly buy a counterfeit product...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2011) 15 (1): 27–40.
Published: 01 March 2011
...Pamela S. Norum; Angela Cuno Purpose The production, distribution and consumption of counterfeit goods have been increasing at an alarming rate. Current legislation addresses the supply side of the problem, but not the demand side of the problem. The purpose of this paper is to examine...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2001) 5 (1): 45–55.
Published: 01 March 2001
.... Leung Hing Chuen is a research student at the Hong Kong Baptist University. Keywords: counterfeit products, piracy, Asia, pirated brands Abstract This research pro®les consumers of pirated products, speci®cally pirated brands of clothing. Utilising a structured questionnaire and counter-biasing...

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