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Keywords: Customer orientation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 294–307.
Published: 11 July 2008
... apparel brands among Mexican college students, who constitute an important consumer segment purchasing US brands (Scardino, 2003). Min‐Young Lee can be contacted at: mlee6@uky.edu © Emerald Group Publishing Limited 2008 Brand awareness Perception Students Buying behaviour Customer...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2005) 9 (3): 330–341.
Published: 01 September 2005
... Textile fibres Quality awareness Customer orientation Clothing Tactel is the brand name for Invista's continuous filament nylon 6.6 yarns for apparel applications and was originally launched in 1983 by ICI as a performance fibre for ski wear. When Tactel was launched in 1983 Nylon, the first...
