Keywords: Decision-making
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 631–649.
Published: 16 April 2020
... and their decision-making process. This paper, therefore, explores the role of Chinese fashion retail buyers, their decision-making process as well as the key factors that influence the retail buyer's decision-making process. Design/methodology/approach Informed by the inductive approach within Sheth's (1981...

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