...Stephanie Foust; Nancy L. Cassill; David Herr This study examined the casual workplace in the context of diffusion of innovation. The innovation of the casual workplace, the wearing of casual clothing to the office, has had positive effects on most aspects of the corporate culture. Rogers' model...

... the perspective of the independent retailer, who still has a major role to play in this market. © MCB UP Limited 1998 Brand extension Cannibalisation Product awareness Distribution network Diffusion Journal of Fashion Marketing and Management Volume 2 Number 3 Independent menswear retailers...