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Keywords: Diffusion
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Journal Articles
Diffusion of innovation: The casual workplace phenomenon
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (4): 311–323.
Published: 01 April 1999
...Stephanie Foust; Nancy L. Cassill; David Herr This study examined the casual workplace in the context of diffusion of innovation. The innovation of the casual workplace, the wearing of casual clothing to the office, has had positive effects on most aspects of the corporate culture. Rogers' model...
Journal Articles
Independent menswear retailers' views on designer menswear brand extensions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1998) 2 (3): 285–293.
Published: 01 March 1998
... the perspective of the independent retailer, who still has a major role to play in this market. © MCB UP Limited 1998 Brand extension Cannibalisation Product awareness Distribution network Diffusion Journal of Fashion Marketing and Management Volume 2 Number 3 Independent menswear retailers...
