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Keywords: Environmentalism
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Journal Articles
Environmental attitude and commitment in relation to ad message credibility
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 18–30.
Published: 01 January 1999
...Hye‐Shin Kim; Mary Lynn Damhorst The study examined how consumers responded to apparel advertisements with varying environmental claims. Respondents were 274 undergraduate students at a US university. Three attitudinal perceiver variables (environmental knowledge, concern and commitment) were...
