Keywords: Fashion industry
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 137–163.
Published: 28 August 2024
...Kalavila Pathirage Nilmini Bhagya; Priyanka Virajini Medagedara Karunaratne; Gayathri Madubani Ranathunga; Achini Ranaweera Purpose This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 792–817.
Published: 09 November 2023
...Ana Castillo; Leopoldo Gutierrez; Ivan Montiel; Andres Velez-Calle Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 262–286.
Published: 15 February 2023
... 20 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Recycle Theory of planned behaviour Consumer disposal behaviour Fashion industry Australia The global fashion industry is estimated at around USD 1.3 trillion, with more...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 905–923.
Published: 02 February 2023
...Natalia Szozda Purpose The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience. Design/methodology/approach The study was conducted in the fashion industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 870–887.
Published: 02 January 2023
... be contacted at: manoj.kr.paras@gmail.com 30 04 2022 27 06 2022 15 09 2022 14 11 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Sustainable design Redesign Fashion industry Heuristic approach Mathematical model...
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 561–576.
Published: 05 August 2022
... alternative variables when studying a firm's behavior. In the case of small- and medium-sized enterprises (SMEs), these aspects were rarely analyzed, which explains the potential interest in analyzing them in this context. Specifically, this study focused on SMEs in the fashion industry in Spain...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 452–469.
Published: 18 July 2022
.... The paper analyzes the economic profitability of the fast-fashion industry and establishes business opportunity trends. The author identifies a set of general characteristics of business related to supply and demand before and during the pandemic crisis. The study relies on descriptive statistics...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 383–398.
Published: 30 June 2021
...@ryerson.ca 10 08 2020 22 02 2021 06 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Fashion industry Fashion consumers Market segmentation Segmentation Disposal behaviour Fast fashion...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 141–158.
Published: 25 May 2021
...-use rights only Fashion industry Financial performance Sustainable practices Sustainable fashion Ethical practices Return on equity DuPont analysis The fashion industry employs 43 m workers in the Asia Pacific region and millions more across the world (Huynh, 2017). The industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 274–289.
Published: 05 September 2020
... technique to capture, analyze and visually depict data for strategic insight into the fashion industry. Design/methodology/approach A total of 5,060 tweets related to DTG were captured using Crimson Hexagon. Python and Gephi were applied to convert, calculate and visualize the yearly networks for 2016...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 184–201.
Published: 14 July 2020
... technologies. Regione Toscana 10.13039/501100009888 POR FESR 2014-2020-Line 1.1.5.a3 In the fashion industry, the luxury supply chain has received rising attention with the rapid growth of global fashion industry and brands. Statistics of (Statista) show that, in 2019, the luxury industry...
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