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Keywords: Fashion industry
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Journal Articles
Exploring the dynamics of fashion resale: a critical typology of resale business models in Denmark
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 593–612.
Published: 30 January 2026
... 15 12 2025 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Circular economy Circular business models Resale business models Fashion industry Sustainability Typology Innovation Fund Denmark Funding: This research...
Journal Articles
Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 463–482.
Published: 02 December 2025
...Prasant Kumar Pandey; Naval Bajpai Purpose Cause-related marketing (CaRM) has been explored in various industries like FMCG, pharmaceuticals, cosmetics and other related industries. However, there exists a research gap in the fashion industry. Hence, this study investigates how different brand...
Journal Articles
Towards enterprise resource planning (ERP) success: effects of culture on decision-making in the fashion industry
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1268–1291.
Published: 28 July 2025
...Maria Moreira Correia; Goncalo Baptista Purpose Successfully adopting ERP in the fashion industry is a complex process that involves integrating technology and organizational culture. Analysing the influence of culture is critical to successful implementation and maximizing ERP benefits...
Journal Articles
Too hard to die: an empirical overview of the post-pandemic resilience and financial performance of the Italian fashion industry
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 685–706.
Published: 31 January 2025
... Licensed re-use rights only Fashion industry Cash flow Financial performance Performance measurement Firm resilience Italian fashion industry The Italian fashion industry, a pillar of the “Made in Italy” brand, faced unprecedented challenges between 2010 and 2020. Generating €61.12...
Journal Articles
Fashion niche market strategies: a systematic literature review
Available to PurchaseKalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini Ranaweera
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 137–163.
Published: 28 August 2024
...Kalavila Pathirage Nilmini Bhagya; Priyanka Virajini Medagedara Karunaratne; Gayathri Madubani Ranathunga; Achini Ranaweera Purpose This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine...
Journal Articles
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain
Open Access
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 792–817.
Published: 09 November 2023
...Ana Castillo; Leopoldo Gutierrez; Ivan Montiel; Andres Velez-Calle Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from...
Journal Articles
Predictors of consumers' behaviour to recycle end-of-life garments in Australia
Available to PurchaseEsther Oluwadamilola Olufemi Rotimi, Lester W. Johnson, Hassan Kalantari Daronkola, Cheree Topple, John Hopkins
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 262–286.
Published: 15 February 2023
... items that consumers no longer want and opt to discard (Büyükaslan et al., 2015 , Koch and Domina, 1999). As Birtwistle and Moore (2007) explain, issues around PCTW are not new, but it is of growing concern for the global fashion industry. Furthermore, Niinimäki (2018) states...
Journal Articles
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 905–923.
Published: 02 February 2023
...Natalia Szozda Purpose The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience. Design/methodology/approach The study was conducted in the fashion industry...
Journal Articles
A sustainable model based on genetic algorithm for garment redesign process
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 870–887.
Published: 02 January 2023
... Fashion industry Heuristic approach Mathematical model Waste generation in the garment industry has become a formidable challenge. The effect of waste on the environment has amplified in the last few years due to long-term decay and emission of toxic gases such as carbon monoxide, sulfur dioxide...
Journal Articles
The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 888–904.
Published: 23 December 2022
... models were employed for the analysis. Findings The fashion industry has not achieved overall effectiveness. American companies have the best operational performance, followed by European and Chinese companies. In contrast, the impact of the pandemic on American companies was severe, whereas Chinese...
Journal Articles
What are the factors that influence the adaptive market? An empirical study with wheelchair users in Hong Kong
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 506–530.
Published: 08 September 2022
...Qilong Feng; Patrick Chi-leung Hui Purpose The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive...
Journal Articles
CSR drivers of fashion SMEs and performance: the role of internationalization
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 561–576.
Published: 05 August 2022
... re-use rights only Fashion industry CSR SMEs Internationalization Performance 18 06 2021 02 11 2021 28 02 2022 06 05 2022 06 07 2022 12 07 2022 Branding can also be a relevant asset when communicating CSR strategy to stakeholders (Morsin, 2006...
Journal Articles
Fast fashion: business models and strategies for adapting to the COVID-19 crisis
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Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 452–469.
Published: 18 July 2022
.... The paper analyzes the economic profitability of the fast-fashion industry and establishes business opportunity trends. The author identifies a set of general characteristics of business related to supply and demand before and during the pandemic crisis. The study relies on descriptive statistics...
Journal Articles
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
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Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 610–634.
Published: 30 May 2022
...Hau-Ling Chan; Yiu-Keung Kwok; Shun-Mun Wong Purpose This study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new marketing and operational strategies, and reveals the corresponding...
Journal Articles
One size fits all? Segmenting consumers to predict sustainable fashion behavior
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 383–398.
Published: 30 June 2021
.... Among the four groups, concerned and holistic shoppers were most alarmed about sustainability-related factors in the fashion industry, whereas traditional and apathetic shoppers were the least interested in sustainable-related factors. In a similar study, Jung and Jin (2016) sought to identify...
Journal Articles
Sustainable practices and financial performance in fashion firms
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Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 141–158.
Published: 25 May 2021
... to determine if certain practices are more valuable than others. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Research in the fashion industry has produced mixed evidence on the direction of the relationship between sustainable practices and financial...
Journal Articles
Social network analysis of an emerging innovation: direct-to-garment printing technology
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 274–289.
Published: 05 September 2020
... technique to capture, analyze and visually depict data for strategic insight into the fashion industry. Design/methodology/approach A total of 5,060 tweets related to DTG were captured using Crimson Hexagon. Python and Gephi were applied to convert, calculate and visualize the yearly networks for 2016...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 184–201.
Published: 14 July 2020
... at http://creativecommons.org/licences/by/4.0/legalcode Supply chain management 5-Whys analysis Industry 4.0 Fashion industry Luxury industry Planning and scheduling Regione Toscana 10.13039/501100009888 POR FESR 2014-2020-Line 1.1.5.a3 In the fashion industry, the luxury...
Journal Articles
Analysing trademark and social media in the fashion industry: tools that impact performance and internationalization for SMEs
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 117–132.
Published: 04 July 2020
... to their firms' strategy and objectives. This paper contributes to research in several ways. Firstly, our sample is focussed on SMEs and a limited number of papers consider this profile of firms in the context of the fashion industry. Secondly, we tested our hypotheses with a quantitative study whilst many...
Journal Articles
From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries
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Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 533–553.
Published: 05 May 2020
...Jo Conlon Purpose Product lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion and textile organisations PLM is now becoming a mainstream approach to optimize core processes...
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