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1-20 of 71
Keywords: Fashion industry
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 593–612.
Published: 30 January 2026
... finish the article with a brief conclusion, summarising key findings and perspectives. Circular economy Circular business models Resale business models Fashion industry Sustainability Typology Innovation Fund Denmark Funding: This research was funded by Innovation Fund...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (3): 463–482.
Published: 02 December 2025
...Prasant Kumar Pandey; Naval Bajpai Purpose Cause-related marketing (CaRM) has been explored in various industries like FMCG, pharmaceuticals, cosmetics and other related industries. However, there exists a research gap in the fashion industry. Hence, this study investigates how different brand...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1268–1291.
Published: 28 July 2025
...Maria Moreira Correia; Goncalo Baptista Purpose Successfully adopting ERP in the fashion industry is a complex process that involves integrating technology and organizational culture. Analysing the influence of culture is critical to successful implementation and maximizing ERP benefits...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 685–706.
Published: 31 January 2025
... at: giacomo.zatini@phd.unich.it 27 03 2024 18 06 2024 14 09 2024 13 01 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Fashion industry Cash flow Financial performance Performance measurement Firm resilience Italian fashion...
Journal Articles
Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini Ranaweera
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 137–163.
Published: 28 August 2024
...Kalavila Pathirage Nilmini Bhagya; Priyanka Virajini Medagedara Karunaratne; Gayathri Madubani Ranathunga; Achini Ranaweera Purpose This study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine...
Journal Articles
Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 792–817.
Published: 09 November 2023
...Ana Castillo; Leopoldo Gutierrez; Ivan Montiel; Andres Velez-Calle Purpose This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the virus. The authors describe lessons from...
Journal Articles
Esther Oluwadamilola Olufemi Rotimi, Lester W. Johnson, Hassan Kalantari Daronkola, Cheree Topple, John Hopkins
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 262–286.
Published: 15 February 2023
... 20 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Recycle Theory of planned behaviour Consumer disposal behaviour Fashion industry Australia The global fashion industry is estimated at around USD 1.3 trillion, with more...
Journal Articles
Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 905–923.
Published: 02 February 2023
...Natalia Szozda Purpose The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer experience. Design/methodology/approach The study was conducted in the fashion industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 870–887.
Published: 02 January 2023
... be contacted at: manoj.kr.paras@gmail.com 30 04 2022 27 06 2022 15 09 2022 14 11 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Sustainable design Redesign Fashion industry Heuristic approach Mathematical model...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (5): 888–904.
Published: 23 December 2022
... models were employed for the analysis. Findings The fashion industry has not achieved overall effectiveness. American companies have the best operational performance, followed by European and Chinese companies. In contrast, the impact of the pandemic on American companies was severe, whereas Chinese...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 506–530.
Published: 08 September 2022
...Qilong Feng; Patrick Chi-leung Hui Purpose The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion industry, with the aim of establishing the influential factors that drive...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 561–576.
Published: 05 August 2022
... alternative variables when studying a firm's behavior. In the case of small- and medium-sized enterprises (SMEs), these aspects were rarely analyzed, which explains the potential interest in analyzing them in this context. Specifically, this study focused on SMEs in the fashion industry in Spain...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 452–469.
Published: 18 July 2022
.... The paper analyzes the economic profitability of the fast-fashion industry and establishes business opportunity trends. The author identifies a set of general characteristics of business related to supply and demand before and during the pandemic crisis. The study relies on descriptive statistics...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 610–634.
Published: 30 May 2022
...Hau-Ling Chan; Yiu-Keung Kwok; Shun-Mun Wong Purpose This study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new marketing and operational strategies, and reveals the corresponding...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (2): 383–398.
Published: 30 June 2021
...@ryerson.ca 10 08 2020 22 02 2021 06 06 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Fashion industry Fashion consumers Market segmentation Segmentation Disposal behaviour Fast fashion...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 141–158.
Published: 25 May 2021
...-use rights only Fashion industry Financial performance Sustainable practices Sustainable fashion Ethical practices Return on equity DuPont analysis The fashion industry employs 43 m workers in the Asia Pacific region and millions more across the world (Huynh, 2017). The industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 274–289.
Published: 05 September 2020
... technique to capture, analyze and visually depict data for strategic insight into the fashion industry. Design/methodology/approach A total of 5,060 tweets related to DTG were captured using Crimson Hexagon. Python and Gephi were applied to convert, calculate and visualize the yearly networks for 2016...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 184–201.
Published: 14 July 2020
... technologies. Regione Toscana 10.13039/501100009888 POR FESR 2014-2020-Line 1.1.5.a3 In the fashion industry, the luxury supply chain has received rising attention with the rapid growth of global fashion industry and brands. Statistics of (Statista) show that, in 2019, the luxury industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 117–132.
Published: 04 July 2020
... to their firms' strategy and objectives. Trademark and brand are closely linked (Greenhalgh and Rogers, 2007 ; Krasnikov et al., 2009) and considered as fundamental marketing capital within the fashion industry (Davey et al., 2009). With trademark, the firm uses names or symbols...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (4): 533–553.
Published: 05 May 2020
...Jo Conlon Purpose Product lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion and textile organisations PLM is now becoming a mainstream approach to optimize core processes...
