... in an underexplored segment, it clarifies why “omnichannel transformation” can be experienced as constrained adaptation rather than optional innovation, and it offers transferable implications for fashion retailers redesigning business models across e-commerce and physical stores. © Emerald Publishing Limited 2026...

...Yitong Wang; Ai Chin Thoo; Shu-Hsiang Chen; Yixuan Wu Purpose Emerging technologies like augmented reality ( AR ) and artificial intelligence ( AI ) are reshaping fashion retail. This study investigates how the source of social approval (human vs. AI ) influences purchase intention in AR...

...Ranga Prasad Abeysooriya; Tolusha Sajeewanie Dahanayake Yapa; Rivini Mataraarachchi Purpose This study systematically explores the literature on algorithmic heuristics used in fashion retailing. While reviewing major scopes where algorithmic heuristics contribute to fashion retail marketing...

... within the fashion retail industry by prioritizing inclusivity through better staff support and in-store representation for all sizes. Veya Seekis can be contacted at: v.seekis@griffith.edu.au 02 01 2024 16 04 2024 12 08 2024 17 08 2024 Participants comprised...

... for organisational growth (breadth-scaling) and a process that influences change in formal and informal institutions (depth-scaling). Design/methodology/approach The paper presents a process-based study based on the growth of a second-hand fashion retail organisation over 20 years. Qualitative materials...

...María Fernández-Muiños; Roberto Sánchez-Gómez; Luis Vázquez-Suárez Purpose This study aims to reveal how the organizational structure (vertical integration vs. franchising) of 308 stores in a Spanish fashion retail franchise chain affects their performance measured through two key performance...

... be contacted at: sumshelt14@gmail.com 30 11 2021 02 05 2022 06 08 2022 05 11 2022 30 12 2022 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Plus-size consumers Branding Fashion retailing Mid-market retailers Customer...

... and allure of luxury consumption can be reproduced through luxury apparel shoppers' embodied interactions with salespeople and relevant audiences in connected store environments. Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation The COVID-19 pandemic...

... strategies for style subscription box retailers. Jihyun Sung can be contacted at: sung1j@cmich.edu 17 03 2021 23 11 2021 23 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Fashion retailing Clothing...

... published on the differences between franchising and company ownership in terms of establishment-level performance in fashion retailing. Luis Vázquez-Suárez is the corresponding author and can be contacted at: lvazquez@usal.es 05 03 2021 21 06 2021 23 07 2021 As well as explaining...

... Fashion retailing Sharing economy Recent macro-trends, such as those of collaborative consumption (Botsman and Rogers, 2010 ; Möhlmann, 2015) and the sharing economy (Belk, 2014), have leveraged digital technologies to bring forward new business models (Zott et al., 2011 ; Chesbrough...

... shopping is important in developing digital shopping platforms that fulfil consumer' expectations. Design/methodology/approach For this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones...

...Samantha Lynch; Liz Barnes Purpose The purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing. Design/methodology/approach The research is qualitative in nature, using a multi-method...

...Yingtong Zhong; Sovan Mitra Purpose The Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the fashion retail buyer; however, there exists little literature on their role...

...Gary Mortimer; Syed Muhammad Fazel-e-Hasan; Kathleen A. O’Donnell; Judi Strebel Purpose Off-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a disorganized manner, appeals to certain...

...Tomás Escobar-Rodríguez; Rocío Bonsón-Fernández Purpose The present study examines relationship building of major players in fashion retailing through social media. Using the theories of word-of-mouth marketing and brand community as theoretical frameworks, this paper analyses the impact of social...

...Christopher J. Parker; Huchen Wang Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance...

... from others, whereas opinion seekers (especially less experienced younger consumers) look for guidance and normative fashion consumption (Goldsmith and Clark, 2008). Dr Richard Michon can be contacted at: rmichon@ryerson.ca © Emerald Group Publishing Limited 2015 Fashion retailing...

... selected as the luxury fashion retail context for the research. A total of 220 questionnaires were used for data analysis. Findings – Fulfillment of self-oriented values had a significant positive influence on store loyalty and fulfillment of stimulation had a significant positive influence...

...Patsy Perry; Margarita Kyriakaki Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to the selection of brands and collections by retail buyers in luxury fashion...