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Keywords: Fit problems
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Journal Articles
Developing a scale to measure problems in finding a good fit
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 489–505.
Published: 22 July 2022
... of reliability and validity of the scale in Step 2. In Step 3, the 14 items were finalized and validated through testing the hypothesized mediating effect of internal attribution of fit problems between the PFGF scale and the measures of body esteem. The results of consumers' internal causal attribution process...
Journal Articles
Whole body shapes and fit problems among overweight and obese men in the United States
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 100–117.
Published: 25 February 2022
... that is overweight and obese, most overweight and obese men have had fit problems due to the differences in their body shapes as compared to the standardized body shape used in the current sizing system. The results of this study suggest apparel companies who are targeting overweight and obese male consumers...
