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Keywords: Generational cohort theory
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1179–1194.
Published: 16 June 2025
... that determine people’s purchasing behavior of luxury fashion among different generations by combining the theory of planned behavior (TPB) and generational cohort theory (GCT). Design/methodology/approach In total, 321 responses were received from luxury fashion consumers in Indonesia who completed a self...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 298–315.
Published: 25 August 2023
.... Kristin Anne Thoney-Barletta can be contacted at: kristin_thoney@ncsu.edu 14 07 2022 04 01 2023 28 06 2023 01 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Social media Generational cohort theory...
