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Keywords: Hedonism
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 3–21.
Published: 09 March 2015
... produced 312 usable questionnaires. Findings – Results show that shoppers’ fashion orientation hypothesized to be a personality trait is not an antecedent to the perception of the mall environment. Instead, fashion orientation moderates the perception of product and service quality, hedonic shoppers...
