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Keywords: Homophily
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (3): 473–494.
Published: 26 July 2021
...Giada Mainolfi; Donata Tania Vergura Purpose The study aims to contribute to the knowledge on the role of the fashion bloggers in the product adoption process in both advanced and emerging markets. Specifically, the study investigates the impact of credibility, engagement and homophily...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 154–168.
Published: 11 May 2015
...Ian Mull; Jamie Wyss; Eunjung Moon; Seung-Eun Lee Purpose – The purpose of this paper is to examine consumers’ perceptions of using different types of 3D animated avatars as salespeople based on credibility, homophily, attractiveness and intention to interact. Design/methodology/approach...
