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Keywords: Identity projects
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Journal Articles
Sasikarn Chatvijit-Cook, Areti Tsitsakis Vogel, Nancy Nelson Hodges, Kittichai Watchravesringkan, Mackenzie Nalven, Kevin Bryan Cook
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1152–1174.
Published: 24 June 2026
.... Leadership Luxury rental platforms Identity projects Brand equity Innovation adoption Mixed methods Sustainability According to Rogers (2003) , consumer cocreation involving communication to create value in new product development drives diffusion. In this sense, consumer participation...
