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Keywords: Identity projects
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Journal Articles
Sasikarn Chatvijit-Cook, Areti Tsitsakis Vogel, Nancy Nelson Hodges, Kittichai Watchravesringkan, Mackenzie Nalven, Kevin Bryan Cook
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1152–1174.
Published: 24 June 2026
... Emerald Publishing Limited Licensed re-use rights only Leadership Luxury rental platforms Identity projects Brand equity Innovation adoption Mixed methods Sustainability Consumer access to luxury fashion and the impact of fashion consumption have been ever-changing and evolving...
