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Keywords: Implementation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1268–1291.
Published: 28 July 2025
...Maria Moreira Correia; Goncalo Baptista Purpose Successfully adopting ERP in the fashion industry is a complex process that involves integrating technology and organizational culture. Analysing the influence of culture is critical to successful implementation and maximizing ERP benefits...
