... and online luxury purchase intention. Design/methodology/approach Data were collected through structured questionnaires from a sample of 250 luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS. Findings Study...

...Sheetal Jain Purpose Although India is home to the world’s largest millennial population, so far, hardly any studies exist that explain the key drivers leading to the luxury goods consumption among this generational cohort. Therefore, the purpose of this paper is twofold: first, to develop...

...Sheetal Jain; Mohd Naved Khan Purpose Demand for luxury brands is increasing at a very fast pace in emerging markets like India. But very few quantitative studies have been conducted to explore the reasons behind this sudden surge in demand. Thus, the purpose of this paper is to understand...

... of a survey carried out in three major metropolitan cities and a sample of total 889 respondents was collected who were college students in India. Findings Past environment-friendly behaviour influenced Indian youth’s organic clothing purchase behaviour. Green apparel knowledge and peer influence...

... emotions from the success of the same (Carver and Scheier, 1990). © Emerald Group Publishing Limited 2016 India Structural equation modeling Fashion shopping Empirical study Emotions Consumer personality Fashion has become an integral part of global business and covers a wide...

... and above in Kolkata, a metropolitan city in India. A survey questionnaire was used to collect data from busy shopping malls or retail stores located in different places of Kolkata. The impact of store attributes on CBRE dimensions was explored using stepwise regression analysis. Findings – Results...

... through self-administered questionnaire was used for data collection in both metropolitan and non-metropolitan cities in India. Findings – Utilitarian, value expressive factors of normative influence and cosmopolitanism influence Indian consumers’ fashion clothing involvement. Type of city, income...

... the global value chain framework to study the comparative advantages that India has over Chinese apparel industry. They found low labor cost; production differentiation and specialization; flexible manufacturing based on small scale operations; and domestic brand development and retail distribution...

...Shubhapriya Bennur; Byoungho Jin Purpose Apparel product attributes on which consumers place importance may change as a country's economy progresses. Built on Kano's theory, this paper seeks to categorize important apparel attributes in USA (developed country) and India (developing country...

... provided by Green et al. (1997) . From that study, following sample list of conjoint applications has been mentioned for predicting market choices, developing market strategies and segmenting the market (Table I). India Clothing Fashion design Consumers Optimum design Apparel design...

... decision‐making process. Design/methodology/approach A qualitative research design was used as the methodological basis for the study. In‐depth interviews were conducted in India with a total of 26 participants (19 males and 7 females). Interviews lasted between one and two hours and were conducted...

... by contacting women in their offices, colleges, and malls in five different cities of India (n=397). The self‐administered questionnaire contained items from collective self esteem and fashion clothing involvement scale. Findings Fashion clothing involvement of Indian women is influenced by age...

...Nandita Abraham Purpose This paper aims to map and understand the reverse logistics systems in the apparel aftermarket in India. It clarifies the processes involved from the procurement of used clothing until its resale in the aftermarket. The paper identifies that collaboration between...

... of India in the global market, little is known about apparel retail sectors in India and the information available is fragmented and under‐developed. The purpose of this paper is to assess the competitiveness of the Indian apparel retail industry and the changing market conditions since the 2006 retail...

... dimensions of brand equity are evaluated based on the respondents' shopping experience related to the selected US and local apparel brands. Data are collected from a convenience sample of college students in India. Findings The empirical tests show that, for a US apparel brand, there are direct...

... attributes that Chinese and Indian consumers utilize when purchasing denim jeans. Design/methodology/approach Data were collected in Shanghai, China and Bangalore, India. Findings The results of the study confirmed that Chinese and Indian consumers ranked attributes differently. Chinese consumers...

... of the firms. © Emerald Group Publishing Limited 2010 Garment industry Productivity rate India Indian garment industry plays a significant role not only in the country's economy but also in the lives of millions of citizens of this country. It provides direct employment to about 5...

... to apparel manufacturing were examined. A survey with an online questionnaire to apparel manufacturers in India was conducted to collect the data. Findings The most frequently adopted technology was the internet. The least frequently adopted technologies found in this study were robot‐related. The level...

... strategies for productivity improvement. © MCB UP Limited 2003 Apparel Competitiveness India Manufacturing strategy Productivity In today’s world, the textile and apparel industries make a significant contribution to many national economies especially in the developing world. (Dicken...