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Keywords: Innovation adoption
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Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
...Qiong Tao; Yingjiao Xu Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions...

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