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Keywords: Innovation adoption
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Journal Articles
Sasikarn Chatvijit-Cook, Areti Tsitsakis Vogel, Nancy Nelson Hodges, Kittichai Watchravesringkan, Mackenzie Nalven, Kevin Bryan Cook
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1152–1174.
Published: 24 June 2026
... Emerald Publishing Limited Licensed re-use rights only Leadership Luxury rental platforms Identity projects Brand equity Innovation adoption Mixed methods Sustainability Consumer access to luxury fashion and the impact of fashion consumption have been ever-changing and evolving...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (4): 494–508.
Published: 25 May 2018
...Qiong Tao; Yingjiao Xu Purpose Fashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation adoption, the purpose of this paper is to provide an insight of consumers’ perceptions...
