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Keywords: Instrumental values
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 635–652.
Published: 20 June 2022
...Ian Phau; Olamide Akintimehin; Sean Lee Purpose The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks. Design/methodology...
