... consumption impacts both consumer leadership identity development and luxury brand equity through the early adoption of luxury rental consumption. Design/methodology/approach A mixed-methods approach was utilized. Study 1 employed a netnographic approach to investigate the development of leadership...

...Jiyun Kang; Haesun Park‐Poaps Purpose The purpose of this study is to investigate the relationships between fashion innovativeness/opinion leadership and utilitarian/hedonic shopping motivations. This study seeks to develop a better understanding of fashion leadership and determine the primary...

...Suzanne Marshall This study examines the leadership styles provided by women in top corporate positions. Three women – each president of a southern California apparel manufacturing company – were selected for case studies. Major findings show an integrative leadership model characterised by task...