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Keywords: Luxury consumers
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (2): 223–239.
Published: 19 April 2018
... ; Shukla, 2010). The tremendous potential of the Indian luxury market demands attention in order to provide an in-depth understanding of the Indian luxury consumers. To fill this gap, the study aims to identify the antecedents of attitude toward luxury brands and investigate the effect of the attitude...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (2): 169–187.
Published: 11 May 2015
... made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention. Professor Ian Phau can be contacted at: ian.phau@cbs.curtin.edu.au © Emerald Group Publishing Limited 2015 Fashion Theory of planned behaviour Luxury brands Luxury consumers...
