...Dudi Amarullah; Muhsin N. Bailusy; Abdullah W. Jabid; Faradisa Bachmid; Jeri Cahyadi Saputra Purpose Among younger generations, such as Gen Y and Gen Z, luxury fashion has become a tool for strengthening the identity and social standing of consumers. This study investigates the aspects...

...Tong (Tripp) Liu; Caroline Swee Lin Tan; Carolina Quintero Rodriguez Purpose This study aims to determine Chinese consumers’ motivations for purchasing virtual luxury fashion in virtual worlds (i.e. luxury skins in video games), building on a theory of consumption values, luxury fashion...

...Jin Jeong; Ha Kyung Lee; Yuri Lee Purpose The purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized shopping channels. Design/methodology/approach Online questionnaires...

...Eunsoo Baek; Eujin Park; Ga-eun (Grace) Oh Purpose With the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material self-framework. We propose that consumers adopt luxury fashion rentals...

...Fanny Saruchera; Lebohang Mthombeni Purpose South Africa is increasingly becoming an attractive market for luxury fashion brands due to the growing middle-income consumer segment, which is perceived to be upwardly mobile. Despite evidence of black South African's exhibition of heightened interest...

.... This research seeks to categorise the most popular SMIs in luxury fashion and examine their distinctive effects on Gen Z consumption in China. Design/methodology/approach The authors categorise SMIs into four groups based on two dimensions, i.e. network interactivity vs social connectedness. Drawing...

... and specific characteristics of identitary luxury fashion brand discourse by introducing and applying such an integrative framework. Design/methodology/approach A rigorous grounded theory approach was applied to a corpus of primary data, print advertising in Vogue (UK and US) and Vanity...

...Elaine Wallace; Isabel Buil; Sara Catalán Purpose This study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and whether ASC or ISC of luxury...

...Claudia Elisabeth Henninger; Panayiota J. Alevizou; JiaoLin Tan; Qiwen Huang; Daniella Ryding Purpose The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making process...

...Sarah Giovannini; Yingjiao Xu; Jane Thomas Purpose – The purpose of this paper is to investigate Generation Y consumers’ luxury fashion consumption. Generation Y is becoming a very important segment for the luxury market in the USA. Specifically, this study is designed to investigate Generation Y...

...Patsy Perry; Margarita Kyriakaki Purpose – The purpose of this paper is to explore the decision-making process used by luxury fashion retail buyers in Greece in order to assess the applicability of Sheth's (1981) model to the selection of brands and collections by retail buyers in luxury fashion...