...; and 4. anti‐fashion attitude. Consumers' awareness of their environmental impact is growing, and green products are increasingly available in the marketplace. As a result, companies' ecological practices have become more important in marketing strategies. Previous green marketing literature...

... networking sites Fashion Identity Marketing strategy It is thought that a teenager's expression of identity is largely through the clothing they wear, with style usually indicating membership of a group or “tribe” (Balet, 2006). This tribalisation may be inferred in a growth in the teenage...

... was investigated: H2. Perception of alliance match‐up is positively related to attitude toward alliance. © Emerald Group Publishing Limited 2010 Fashion industry Brand management Marketing strategy Diverse partnership strategies in the fashion industry that allow new...

.... Research limitations/implications By examining how facial image and cosmetic usage determine brand perceptions, companies can improve their marketing strategies to enhance customer satisfaction and increase their customer base. Moreover, by identifying the brand personalities that attract consumers...

... of this investigation is to compare the export performance between Spanish and Italian companies. Marketing strategy Exports Spain Italy Textile industry Competitive strategy The model used attempts to predict the existing relationship between the marketing mix and managerial variables of Catalan...

...Erin D. Parrish; Nancy L. Cassill; William Oxenham Purpose The purpose of this study is to examine how the textile and apparel industry can utilize a niche market strategy in order to compete with lower priced imports. Design/methodology/approach The research design used for this study...

.... Finally, the feasibility of an overall marketing strategy will be assessed with the assistance of the appropriate theoretical models. In facilitating the comprehension of the above task, Levi's the fashion clothing retailer and their jeans' subdivision is utilised to exemplify all the issues outlined. ©...

... industry Marketing strategy Corporate strategy The size of textile and apparel manufacturing industries in Italy shows certain particular characteristics that involve the textile‐apparel pipeline in its four levels (fibers, textiles, apparel, retail). These characteristics result in a rather...

... Emerald Group Publishing Limited 2004 Niche marketing Marketing strategy International trade Textile industry United States of America No one can dispute the fact that imports are hurting the US textile and apparel industry. Because of agreements under the World Trade Organization...

...Rose Otieno The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing principles and practices that had been analysed by preceding...