...Rosy Boardman; Yvonne Haschka; Courtney Chrimes; Bethan Alexander Purpose The purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of multi-brand fashion retailers (MBFR) and whether they need...

...) framework, in-depth interviews with a number of retail buyers in nine leading fashion companies in China were carried out to explore fashion retail buyers' decision-making processes. Findings The results show that management mentality, type of merchandise and type of decision context were the most...

...Young Ha; Wi‐Suk Kwon; Sharron J. Lennon Purpose The purpose of this study was to examine visual merchandising (VMD) elements of apparel retail web sites, to describe the state of apparel online VMD and to develop a taxonomy of online VMD cues whose effects can be studied empirically. Design...

...Jaya Halepete; Jan Hathcote; Cara Peters Purpose To examine the variables that influence micromarketing merchandising in the apparel industry in order to help new retailer understand the importance of micromarketing merchandising. Design/methodology/approach A model was developed showing...

...Marcy L. Koontz; Ian E. Gibson Mixed reality (MR) applications should now be developed for product merchandising. In the light of recent advances in apparel 3‐D design and merchandising technology we argue that MR could now be applied to the sales of relatively low‐end, high volume items...

...Seung‐Eun Lee; Grace I. Kunz The purpose of this study was to contribute to merchandising theory development by testing and refining Rupe and Kunz’s Volume per Stock‐keeping unit for an Assortment (VSA) and Assortment Diversity Index(ADI), using multiple merchandising performance measures...

..., The Hong Kong Polytechnic University. His current research interests include fashion marketing and merchandising. Chun-sun Leung is an Associate Professor in the Institute of Textiles and Clothing, the Hong Kong Polytechnic University. He is the award co-ordinator of the Master of Arts Degree in Clothing...

...Grace I. Kunz; Dana Rupe Assortment planning, the determination of the range of choices to be made available at a given time, is a primary merchandising function. Many people with different job titles in both apparel manufacturing and retailing make decisions that impact merchandise assortments...

... of their particular target market segment, more effective promotion can be devised (Piirto 1990). Marketing Merchandising Korean market Men's wear Market research Purchase behaviour Academic Papers Personal and non-personal references used by South Korean men in apparel purchase decisions Received: 24th...