... were collected from 286 respondents with fashion brand experiences in the Metaverse. The data were analysed using a mixed methods approach, i.e. structural equation modelling (SEM) – symmetrical method and fuzzy-set qualitative comparative analysis – asymmetrical method. Findings As per...

... The research followed an exploratory, sequential, mixed methods design. The first phase consisted of in-depth interviews with adult individuals. The second phase involved surveying a similar segment of the population. Findings The present study supports the importance of demographic and psychological...