...Simeon Gill Purpose The purpose of this paper is to provide a theoretical model for considering ease numerically in the clothing pattern. Classifying the pattern as a geometric Cartesian coordinate system, this model proposes the need to quantify the partly coincident variables of ease, which...

...Kittichai Watchravesringkan; Nancy Nelson Hodges; Yun‐Hee Kim Purpose This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM). Design/methodology/approach Using a convenience...

..., for example. In this context, some marketing models try to explain the determinants of fashion clothing involvement. However, they are incomplete. Based on this context, this paper aims to test an extended theoretical model of fashion clothing involvement. Design/methodology/approach The method used...

... consumers. This study is in the forefront of examining e‐consumer behavior in the fashion industry. Hyun Ju Kwon can be contacted at: jasminkwon@gmail.com © Emerald Group Publishing Limited 2007 Fashion Internet Demographics Modelling Korea Creative web site contents, including...

... two competitiveness models, Porter's diamond model and a generalized double diamond model, as a theoretical framework. Along with two theoretical models, this study employs extensive literature reviews, examples of successful firms, and four interviews with field practitioners in the Korean apparel...