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Keywords: Moderating variables
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (4): 523–543.
Published: 11 September 2017
... identity theory. PLS-multi-group analysis reveals that age, gender, and income are moderating variables of several proposed structural relationships. The idea that social identity is suitable to be used as a variable in this study’s context is backed by the explanation that consumers’ involvement...
