... shopping behavior through motivational route (i.e. approach motivation vs. avoidance motivation). Design/methodology/approach This study utilized the online survey for data collection. Using a national sample of 532 US consumers who had retail therapy shopping experience, the conceptual model...

... Fashion Blog Motivation Social capital Loyalty As a result of the expansion of social media, the number of personal and corporate blogs has increased rapidly in recent years. In 2018, there were 30.6 million bloggers in the United States. By the end of 2020, the number of bloggers...

...Dorothy Wu Nelson; Marguerite M. Moore; Kristen K. Swanson Purpose The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial consumers using a Uses and Gratifications (U&G...

...Christopher J. Parker; Lu Wenyu Purpose The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine...

...Christopher J. Parker; Huchen Wang Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance...

..., group forums, and narrative capture, to investigate women's undergarment purchasing in a changing fashion environment in relation to the issues of branding, self‐image, perceived self‐image, motivational perspectives, and consumer behaviour, as identified by 119 female consumers aged between 18 and 60...

... to these generations. This paper represents findings of 453 surveys from members of Generation X and Generation Y, mall observation and industry interviews. It examines the motivations of each generation for purchasing fashion related items and concludes by explaining reasoning for these differences and gives...

...Ginger Woodard Casual business apparel addresses many issues in the workplace. This phenomenon is having a strong impact on the corporate world, including employee production and motivation. Employees in many organisations are being permitted to wear apparel items that are considered non...

... beliefs and individual's motivation among retail managers. Among the antecedents of motivation, psychological climate has been regarded as one of the most significant contributors to an individual's motivation. The conceptual framework was the Vroom Expectancy Theory (VIE) of Work Motivation (1964...