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Keywords: Need for affect
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 465–482.
Published: 02 September 2014
...Siwon Cho; Jane E. Workman Purpose – The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers’ use of information sources. Design/methodology/approach – A survey was conducted using a convenience sample of 171 male and 180...
