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Keywords: Perceived luxuriousness
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (5): 870–889.
Published: 10 December 2021
...Shubin Yu; Liselot Hudders Purpose Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the “brand luxury index” (BLI) from Vigneron and Johnson (2004) that distinguishes between high- and low-luxury brands. Despite...
