...Nancy Stanforth; William Hauck Purpose The purpose of this paper is to investigate one of the potential cues that may influence the price consumers are willing to pay for products. This paper seeks to investigate the use of ethically framed marketing efforts in influencing price perceptions among...

...Genessa M. Fratto; Michelle R. Jones; Nancy L. Cassill Purpose The aim of this paper is to investigate competitive pricing strategies of apparel brands and retailers. Design/methodology/approach The paper begins with a broad discussion of competition by examining Porter's five forces model...

... on the findings of the research. Findings A qualitative analysis of the transcribed interviews indicated that assortment, demographics, pricing and customer loyalty were the primary variables that effected micromarketing merchandising in the apparel retail industry. The sub‐variables in the study included...

...Haesun Park Promotional support, as a push strategy, that manufacturers use to encourage retailers to carry their products needs retailers' cooperation. This study investigates the effects of retailers' fashion and price orientations on manufacturers' offerings of and retailers' cooperation...