... Modelling Product differentiation United States of America A significantly increased number of domestic and foreign firms, a spate of mergers and acquisitions, and increasingly sophisticated and demanding consumers have intensified the competition among retailers, creating considerable challenges...

... Product differentiation The success of a new fashion product is determined by its adoption by a majority of consumers in a market (Polegato and Wall, 1980). This mass acceptance of a new fashion is often initiated and accelerated by fashion leadership, which commonly involves two major dimensions...

... brands, the potential market growth, consumer profiles, and marketing strategies were discussed. Premier brands Culture Demographics Product differentiation Youth South Korea Conformity.  Bearden and Etzel (1982) found that reference group influences differ between publicly...

... of the greatest current/future markets for specialty apparel chains and as such is important in developing future strategy within the context (Chain Store Age, 1999 ; The Denver Post, 2001). © Emerald Group Publishing Limited 2005 Retail management Brands Clothing Product...