... criminal acts associated with this infatuation have been reported (O’Neil, 1998). However, this growing interest, which has been increasingly discussed by parents, teachers and mass media, has not received much attention from academic researchers. Young people Fashion Product innovation Consumer...

... in Retail Marketing at the University of North London. Keywords: product innovation, brand diffusion, market growth Abstract A recent development within the UK fashion sector has been the adoption by younger consumers of products and brands which have been traditionally targeted towards older customer...

..., Design and CAD and con- tinues to offer a freelance design service. INTRODUCTION 'From a marketing perspective, design ABSTRACT KEYWORDS: designer's role, product innovation, marionette model, own-branding, collaborative approach, in-house design is a cluttered word. Superficially, it may be about making...