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Keywords: Purchase behavior
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1179–1194.
Published: 16 June 2025
... that determine people’s purchasing behavior of luxury fashion among different generations by combining the theory of planned behavior (TPB) and generational cohort theory (GCT). Design/methodology/approach In total, 321 responses were received from luxury fashion consumers in Indonesia who completed a self...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 1074–1092.
Published: 30 January 2024
...Aušra Rūtelionė; Muhammad Yaseen Bhutto Purpose This study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model. Design/methodology/approach Data were collected...
