Keywords: Qualitative research
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 209–232.
Published: 15 September 2025
... Qualitative research Luxury is omnipresent; however, understanding the essence of luxury is difficult as the contemporary concept of luxury is very complex. There have been significant changes in the luxury marketing landscape and consumption behavior that confer tremendous challenges...
Includes: Supplementary data
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 117–138.
Published: 12 June 2023
... economies Qualitative research Growing concern for the planet and an intensifying urge to experience luxury have led to alternative consumption forms (Agrawal et al., 2022). Resultantly, the secondhand luxury (SHL) market is accelerating four times faster than the luxury industry's growth...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 129–156.
Published: 12 March 2018
... they take on in society, how they plan their luxury consumption journey and how they eventually use these possessions for self-identification and communication to others. Fashion Qualitative research Signalling theory Luxury consumption Inconspicuousness It is acknowledged in the luxury...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (2): 206–224.
Published: 03 May 2013
... Consumption practices Qualitative research Fashion Consumers Consumption Fast fashion has burst into the apparel market in recent years, appearing alongside the traditional models of high fashion and prêt‐à‐porter and revolutionising the world of ready‐to‐wear fashions based on traditional six...

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