... that was inconsistent with their “personal image priorities” (Kimle and Damhorst, 1997 , p. 62) were less satisfied with their employment roles than participants whose apparel items conveyed the similarities that existed between their identity and their organization's identity. Identification Sales force Garment...

... Publishing Limited 2009 Sales force Fashion Customer loyalty Customer services quality Retailing In fashion retail industry, it is changing more rapidly than ever before (Dabholkar et al., 1996). It is characterized by intensifying competition from both domestic and foreign...