... through examining the relationship between PFGF and body esteem based on attribution theory. Design/methodology/approach Scale development took place in three steps: (1) An initial pool of items was generated based on a previous study; (2) preliminary quantitative tests of reliability and validity...

... Limited Licensed re-use rights only Fashion retailing Measurement Scale development Shopping Off-price retail Further, researchers have suggested that Western consumers have become more self-orientated in their purchasing behavior (Mortimer et al., 2015). While our SSE scale...

... by Churchill (1979) , the scale development procedures used in this study are composed of the following three stages: Generation of Scale items, Scale Purification, and Scale Validation. Table II presents general methodological steps involved in scale development process. These are also explained in detail...

... of the 1990s. © Emerald Group Publishing Limited 2013 Generation Y Cool Scale development Young consumers Consumer psychology Now what's cooler than being cool? (Andre’ Benjamin) The term “cool” is used often in marketing, especially in marketing to young consumers (O’Donnell...