...Veya Seekis; Zali Yager; Karlien Paas Purpose Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included...

... shoppers who enjoy the “thrill of the hunt.” Recent research conceptualized consumers, whose motivation for, and outcomes from, fashion shopping set them apart from previously reported shopper types. Referred to as “Sport Shoppers,” they view fashion shopping as an achievement domain. The purpose...

... incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions. Design/methodology/approach – Empirical testing is done with a latent path structural equation model. Data collection was carried out in a firmly controlled mall intercept survey which...

... of a motivational network of shoppers’ traits in consumption as well as to ascertain different shoppers’ typology from the configurations of personal factor attributes. Design/methodology/approach – Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping...

...Youngjin Bahng; Doris H. Kincade; Jung‐ha (Jennifer) Yang Purpose The purpose of this study is to provide detailed information about the shopping behaviors and brand/product preferences of college students. To accomplish this purpose the following objectives were proposed: to identify college...

... The study uses photo‐elicitation to examine the experience of the sensory retail environment of patrons of a small fashion boutique in the North West of England. Participants were asked to “show me how it feels to shop here” by taking photographs to depict their sensory in‐store experiences. Follow up...

... without any concerns over their children wearing such garments. Originality/value The paper shows that supermarket shopping for children's apparel is now firmly part of UK consumption habits and choice. The findings provide theoretical insights into the significance of challenging market conventions...

... by assessing the frequency at which participants patronized each of eight given retail settings. Erin Drake‐Bridges can be contacted at: erin.drake@usm.edu © Emerald Group Publishing Limited 2010 Shopping Clothing Consumers Recently, marketers have paid special attention to “tweens...

...Tammy R. Kinley; Bharath M. Josiam; Fallon Lockett Purpose The purpose of this paper is to determine whether the degree of involvement with shopping for clothing affects the frequency with which GenY consumers seek the opinions of others when making clothing purchases for themselves; the non...

...Wi‐Suk Kwon; Mijeong Noh Purpose The purpose of this study is to investigate mature consumers' perceived risks and benefits and purchase intentions in the context of online apparel shopping and the role of age and past experience in their perceptions and intentions. Design/methodology/approach...

...Tammy R. Kinley Purpose The purpose of this study is to determine whether clothing benefits sought (CBS) affected fit preferences, satisfaction with the fit of ready‐to‐wear, label style preferences, and shopping behaviors of US women. Design/methodology/approach Written questionnaires were...

...Hyejeong Kim; Sharron J. Lennon Purpose This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's model, which utilizes the stimulus‐organism‐response (S‐O‐R) paradigm...

... be used by online apparel retailers to assess their marketing strategies. For consumers, the findings of the study inform consumers of factors that may encourage impulse purchases. © Emerald Group Publishing Limited 2010 Buying behaviour Marketing Internet Shopping Research has found...

..., future research should consider varied samples and a variety of types of online retail settings to generalize the findings. Practical implications The study demonstrates the effect of amount of information on consumers' online shopping behaviors. To reduce risk perception and impact positive consumer...

...Jiyun Kang; Haesun Park‐Poaps Purpose The purpose of this study is to investigate the relationships between fashion innovativeness/opinion leadership and utilitarian/hedonic shopping motivations. This study seeks to develop a better understanding of fashion leadership and determine the primary...

...Noel Mark Noël Purpose The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store...

...Jaekyung Park; Yunja Nam; Kueng‐mi Choi; Yuri Lee; Kyu‐Hye Lee Purpose The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems, attitudes toward internet shopping and attitudes...

...Shuk‐Ching Liu; Tsan‐ming Choi; Wing Tak Lee Purpose This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences between their expected and actual satisfactory levels towards fashion...

...Hyun‐Hwa Lee; Jihyun Kim Purpose The purpose of this study is to investigate the effects of consumers' shopping orientation on their satisfaction level with the product search and purchase behavior using multi‐channels. Design/methodology/approach A total of 181 students in a large US mid...

...Daniele Scarpi Purpose The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase frequency, money spent, price consciousness, age and gender. The paper aims to provide useful...