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Keywords: Shopping centres
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Journal Articles
The influence of mall environment on female fashion shoppers' value and behaviour
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (4): 456–468.
Published: 19 September 2008
... intercept survey method in a regional shopping centre. Participants were probed on their shopping activities, shopping mall perception, product perception, shopping value and approach behaviour toward the mall. Findings A favourable perception of the mall atmosphere elicits a positive perception...
