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Keywords: Shopping mall
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (1): 3–21.
Published: 09 March 2015
... incorporating fashion orientation, store personality, shopping mall perception, shopping value, and patronage intentions. Design/methodology/approach – Empirical testing is done with a latent path structural equation model. Data collection was carried out in a firmly controlled mall intercept survey which...
