...Karun Tangri; Hong Yu; Osmud Rahman Purpose This study investigates the factors influencing shopping well-being among baby boomers, focusing on fashion orientation, price sensitivity and experiential value. It aims to explore how these constructs interact to shape the shopping experience...

...Woo Bin Kim; Ki Yong Kwon Purpose Customers engage in entertainment activities within the metaverse to fulfill diverse shopping motivations, but how these motivations impact their shopping well-being remains underexplored. We explore the mechanism linking customers’ hedonic shopping motivations...