Keywords: Small to medium‐sized enterprises
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 322–338.
Published: 11 July 2016
... store, speciality boutique, online) or retail (flagship, e-commerce, private clients) channels. Fashion Small to medium-sized enterprises Co-creation Designer apparel Brand identity Brand development Co-creation recognises the influence and power of consumers in the development...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 328–342.
Published: 13 July 2015
... offer to retailers to differentiate themselves from their competitors. Professor Constantine Campaniaris can be contacted at: campaniaris@rogers.com © Emerald Group Publishing Limited 2015 Business model Small to medium-sized enterprises Clusters Canadian apparel industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (3): 252–268.
Published: 08 July 2014
... – Rich narrative data shows that the apparel supply chain has changed. The small and medium size enterprises (SMEs) have had more success in managing the upstream rather than the downstream, supported by their move towards a more design driven system. This willingness has been motivated by their wish...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 492–510.
Published: 14 September 2012
... This paper contributes to the literature on small to mediumsized enterprise fashion retailing and the sensory experience of fashion shopping. The identification of sensory touch points in small fashion boutiques helps owner‐managers to understand female shoppers and provides a handrail for thinking up new...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 398–414.
Published: 11 July 2008
... models relevant to this unique and problematic industry. Originality/value The value of this original research is to share experience and inform designers and practitioners of current practices. © Emerald Group Publishing Limited 2008 Small to mediumsized enterprises Innovation Fashion...
Journal Articles
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (2): 181–194.
Published: 01 April 2006
... Learning Small to mediumsized enterprises Social networks Regional development Knitwear United Kingdom Many theorists and practitioners are beginning to explore markets as complex networks of relationships to reflect the blurring of boundaries between firms and changing perceptions of “customers...
Journal Articles

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