Keywords: Small to medium‐sized enterprises
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 322–338.
Published: 11 July 2016
... Millspaugh can be contacted at: jesmillspaugh@gmail.com © Emerald Group Publishing Limited 2016 Fashion Small to medium-sized enterprises Co-creation Designer apparel Brand identity Brand development This research project used semi-structured in-depth interviews, observation at New...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (3): 328–342.
Published: 13 July 2015
... liberalisation began in 2005, the lack of competitive advantage for Canada as an apparel manufacturing nation and the subsequent rapid decline of its apparel industry pointed to the need for a strategic response from the Canadian apparel industry, particularly from its small- to medium-sized enterprises (SME...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (3): 252–268.
Published: 08 July 2014
... – Rich narrative data shows that the apparel supply chain has changed. The small and medium size enterprises (SMEs) have had more success in managing the upstream rather than the downstream, supported by their move towards a more design driven system. This willingness has been motivated by their wish...
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2012) 16 (4): 492–510.
Published: 14 September 2012
... This paper contributes to the literature on small to mediumsized enterprise fashion retailing and the sensory experience of fashion shopping. The identification of sensory touch points in small fashion boutiques helps owner‐managers to understand female shoppers and provides a handrail for thinking up new...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (3): 398–414.
Published: 11 July 2008
... an entrepreneur, and their survival strategies in business. In this research, a sample of fashion designers representing small and mediumsized enterprises in London were interviewed, with a view to understanding their business survival strategies and the constraints between their creative and commercial...
Journal Articles
Journal Articles
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2006) 10 (2): 181–194.
Published: 01 April 2006
... Learning Small to mediumsized enterprises Social networks Regional development Knitwear United Kingdom Nottingham today is a thriving city with a diverse range of industries, but in recognition of the importance of clothing and textile industries to the East Midlands, there are several...
Journal Articles

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