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Keywords: Social commerce
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 528–547.
Published: 22 December 2020
...Delia Vazquez; Jenny Cheung; Bang Nguyen; Charles Dennis; Anthony Kent Purpose The purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping environments. The study develops and tests a UGC OCE...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (1): 104–123.
Published: 07 August 2018
...Seunga Venus Jin; Ehri Ryu Purpose In light of Facebook-based viral marketing and social commerce, the purpose of this paper is to test the moderating role of social identification with the Facebook profile owner (celebrity as aspirational reference group vs ingroup member (college student, same...
