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1-6 of 6
Keywords: Technology acceptance model
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 76–95.
Published: 10 September 2025
... the combination of theory of planned behavior (TPB) and technology acceptance model (TAM). With 294 data collected online, the study used partial least squares structure equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to carry out analysis to examine research hypotheses...
Journal Articles
What drives customers to use virtual fitting rooms? The moderating effect of fashion consciousness
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 929–949.
Published: 29 November 2023
... Publishing Limited Licensed re-use rights only Perceived security Usage intention Technology acceptance model Fashion consciousness Social Science Planning Project of Shandong Province 22DGLJ25 Many new sales assistance tools, such as virtual centers, virtual agents and virtual...
Journal Articles
Factors affecting social media usage by market mavens for fashion-related information provision
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 254–272.
Published: 29 August 2023
... the impact of their motivations (i.e. pleasure from helping, a sense of obligation) and technology acceptance model variables (i.e. beliefs about and attitude toward using social media) on intention to use social media for sharing fashion-related information. Design/methodology/approach An online survey...
Journal Articles
Investigating webrooming behavior: a case of Indian luxury consumers
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (2): 241–261.
Published: 11 May 2022
... to be the key reason that differentiates luxury items from non-luxury items (Nia and Zaichkowsky, 2000). © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Webrooming intention Theory of reasoned action Technology acceptance model Attitude Luxury...
Journal Articles
Consumer acceptance of self-service technologies in fashion retail stores
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Journal of Fashion Marketing and Management: An International Journal (2021) 25 (2): 371–388.
Published: 06 October 2020
... be contacted at: swjeong@inha.ac.kr 22 09 2019 22 12 2019 17 06 2020 30 08 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Retail technology Self-service technology Technology acceptance model Technology readiness...
Journal Articles
Exploring Millennial's perceptions towards luxury fashion wearable technology
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (3): 343–359.
Published: 27 May 2020
... re-use rights only Consumer attitudes Millennials Technology acceptance model Wearable technology Luxury fashion smartwatches Wearable technologies have become more readily available and widespread in the market and are expected to grow from 526 million in 2016 to over 1.1 billion...
