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Keywords: Technology acceptance model (TAM)
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 585–605.
Published: 05 January 2021
... only Attitude India Online luxury purchase intention Perceived risk Web atmospherics Technology acceptance model (TAM) Internet, for a long time, has not been considered as an appropriate channel for selling luxury goods (Yu et al., 2018 ; Riley and Lacroix, 2003...
