... UP Limited 2002 Advertising Clothing Theory Product involvement is important to understanding consumer attitudes and behavior because involvement is a central motivation factor that shapes the purchase decision‐making process (Engel et al., 1993). Consumers vary in level...

.... © MCB UP Limited 2002 Fashion Theory Society Interviews Questionnaires This is the second and empirical part of “A conceptual model of the fashion process – part 1: the fashion transformation process model” (Cholachatpinyo et al., 2002). In the first part of the paper...

... that the symbolic interactionist (SI) theory of fashion omits, and makes a number of new predictions about the translation of social trends into specific lifestyles and individual differences. Those new emerging lifestyles are interpreted by fashion designers into fashion concepts and then translated into fashion...