...Veronica Campian; Ioana Iancu Purpose This study aims to enhance the theory of planned behavior (TPB) by incorporating reverse socialization to better understand sustainable fashion consumer behavior. Children's exposure to environmental issues equips them to influence family decisions and promote...

... the combination of theory of planned behavior (TPB) and technology acceptance model (TAM). With 294 data collected online, the study used partial least squares structure equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to carry out analysis to examine research hypotheses...

... that determine people’s purchasing behavior of luxury fashion among different generations by combining the theory of planned behavior (TPB) and generational cohort theory (GCT). Design/methodology/approach In total, 321 responses were received from luxury fashion consumers in Indonesia who completed a self...

...Jordana Soares de Lira; Marconi Freitas da Costa Purpose This study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano...

...Orpha de Lenne; Laura Vandenbosch Purpose Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and test whether attitudes, social norms, and self-efficacy beliefs may explain...