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Keywords: User engagement
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (2): 177–190.
Published: 09 May 2016
...Andrea Geissinger; Christofer Laurell Purpose – The purpose of this paper is to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media. Design/methodology/approach – This study analyses how ten...
