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Keywords: Vanity
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 402–415.
Published: 14 September 2015
...Isaac Cheah; Ian Phau; Calvin Chong; Anwar Sadat Shimul Purpose – The purpose of this paper is to investigate the influence of brand prominence on willingness to buy luxury brands. It also aims to investigate the direct and moderating roles of luxury brand values, social influence and vanity...
