Keywords: Web atmospherics
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 585–605.
Published: 05 January 2021
... objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online...

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