... technologies, artificial intelligence and the spread of omnichannel strategies are gradually changing the retail landscape in the fashion industry. The adoption of new technologies is having a significant impact on both e-commerce and physical store networks, on companies' business models and on consumer...

... experience Communication Consumer behavior E-commerce Experiential value Fashion retail Omnichannel strategy Sensory orientation The digitalization of retail in the fashion sector—driven by e-commerce and interactive technologies—has transformed consumer engagement, increasingly shaped...

...-enhancing signals in fashion e-commerce. E-commerce managers should consider integrating cryptocurrency-based payment methods to enhance brand credibility, particularly when dealing with luxury fashion products, since, differently from some research streams, we demonstrate how such an approach may enhance...

.... This new approach can also help fashion companies (especially small- and medium-sized enterprises) build proprietary recommendation systems. Fashion recommendation system Decision tree Consumer zero-party data CART algorithm E-Commerce National Research Foundation of Korea NRF...

... be contacted at: clawry@purdue.edu 12 05 2021 29 11 2021 08 02 2022 25 04 2022 Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation Table 1 Service activities and drivers of phygital luxury experiences Domains...

...Marzanna Katarzyna Witek-Hajduk; Anna Małgorzata Grudecka; Anna Napiórkowska Purpose The aim of this paper is to identify ways and motives of application of e-commerce in the foreign expansion of small and medium enterprises (SMEs) fashion brands. Design/methodology/approach A multiple case...

... success factor for online retailers with implications for profitability. The purpose of the study is to examine the return policies across Chinese, US and Western European online fashion retailers doing business in two culturally different markets: China and USA e-commerce is growing fast in both...

... contributions to the field derive from the current proposal. The growth of apparel e-commerce is, in part, the result of the adoption of new strategies and investments in new technologies to attract consumers by online retailers. Mass customisation is one of the strategies implemented. With online mass...

... The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined...

... Escobar-Rodríguez can be contacted at: tescobar@uhu.es 10 11 2015 06 05 2016 18 07 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Word-of-mouth Social networks Marketing Communities Fashion retailing E-commerce...

... This paper provides original insight into the hedonic and utilitarian value motivations most prevalent to users of m-commerce fashion retail apps. This is distinct from previous research that has focussed on physical retail environments or general e-commerce interactions (e.g. non-fashion web stores accessed...

... are the subheadings that form the sustainability focus of the GRI. © Emerald Group Publishing Limited 2013 Apparel E‐commerce Supply chain Sustainability Internet Retailers The purpose of this study is to identify retailers selling sustainable apparel goods on the internet and examine...

... as a dynamic medium for transactions between consumers and businesses in a virtual marketplace. The US retail e‐commerce sales for first quarter 2000 totaled $5.26 billion, an increase of 1.2 percent from the fourth quarter 1999 (US Department of Commerce, 2000). Online shopping is becoming increasingly...