... technologies, artificial intelligence and the spread of omnichannel strategies are gradually changing the retail landscape in the fashion industry. The adoption of new technologies is having a significant impact on both e-commerce and physical store networks, on companies' business models and on consumer...

... Demirgunes (2016) Source(s): Authors’ own work © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand experience Communication Consumer behavior E-commerce Experiential value Fashion retail Omnichannel strategy Sensory orientation...

...-enhancing signals in fashion e-commerce. E-commerce managers should consider integrating cryptocurrency-based payment methods to enhance brand credibility, particularly when dealing with luxury fashion products, since, differently from some research streams, we demonstrate how such an approach may enhance...

...@kunsan.ac.kr 30 07 2024 17 03 2025 23 05 2025 01 08 2025 01 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Fashion recommendation system Decision tree Consumer zero-party data CART algorithm E-Commerce Recent...

... and allure of luxury consumption can be reproduced through luxury apparel shoppers' embodied interactions with salespeople and relevant audiences in connected store environments. Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation The COVID-19 pandemic...

...Marzanna Katarzyna Witek-Hajduk; Anna Małgorzata Grudecka; Anna Napiórkowska Purpose The aim of this paper is to identify ways and motives of application of e-commerce in the foreign expansion of small and medium enterprises (SMEs) fashion brands. Design/methodology/approach A multiple case...

... and delivery concerns (Levin et al., 2003 ; Wood, 2001). Due to the uncertainties related to online shopping, consumers are more likely to anticipate or predict negative outcomes associated with purchasing risk in their pre-purchase evaluation. E-commerce represents a significant proportion...

... Apparel E-commerce 3M model In the early beginning of the studies focussing online commerce (e.g. Bellman et al., 1999 ; Childers et al., 2001 ; Limayem et al., 2000), experimental products, such as apparel, are referred as the ones that would never be sold online...

... The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined...

... developing online brand communities (Royo-Vela and Casamassima, 2011). Word-of-mouth Social networks Marketing Communities Fashion retailing E-commerce Nowadays, the total global online population is 42.4 percent of the world’s population [1] . Given the pace at which technologies keep...

... This paper provides original insight into the hedonic and utilitarian value motivations most prevalent to users of m-commerce fashion retail apps. This is distinct from previous research that has focussed on physical retail environments or general e-commerce interactions (e.g. non-fashion web stores accessed...

...’ site was examined and documented. The data collector began with the homepage, moved through the “about us” section and contact information, then looked through each product category and item on the site. © Emerald Group Publishing Limited 2013 Apparel E‐commerce Supply chain...

... as a dynamic medium for transactions between consumers and businesses in a virtual marketplace. The US retail e‐commerce sales for first quarter 2000 totaled $5.26 billion, an increase of 1.2 percent from the fourth quarter 1999 (US Department of Commerce, 2000). Online shopping is becoming increasingly...