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Peter Bjork
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Journal Articles
Beyond human touch: evaluating the effectiveness of AI, human, and hybrid-generated tourism promotional texts
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3804–3824.
Published: 25 July 2025
Includes: Supplementary data
Journal Articles
Towards a better understanding of customer satisfaction with shopping mall food courts
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (5): 1867–1884.
Published: 04 December 2024
Journal Articles
Antecedents and outcomes of memorable volunteer tourism experiences
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (1): 56–75.
Published: 09 February 2023
